How every group’s mental model of a tough problem overlaps and gaps, with the ways they want you to respond alongside them.
Within five business days after the last interview, your inbox gets a slide deck overview and a spreadsheet your team uses to test with the same stakeholder groups the ideas they shared.
Slide deck
The story, ready to share.
Five slides from the worked sample, a fictional study of what gets in the way of keeping SNAP and Medicaid.
Opens in your browser, slide by slide. An editable PowerPoint download lands here next.
Spreadsheet
The work, ready to start.
Every finding becomes a row your team can act on. The CSV opens in any spreadsheet program.
This table scrolls sideways. Drag or swipe to explore every column.
| Problem, in their words | Who said it | Possible improvement | Who runs the test | Does what | By when | 30 day results | 60 day results | 90 day results |
|---|---|---|---|---|---|---|---|---|
| "The renewal letter scared me. I did not understand what it wanted." | Client | One simple, clear sentence at the top of the letter | Comms lead | Draft and test the sentence with five clients | Week 2 | |||
| "The office closes before the last bus gets there." | Client | Match office hours to the bus schedule | Operations | Compare hours to transit times | Week 3 | |||
| "The letters are hard to follow even for people who speak the language." | Front line | Rewrite the letter with clients before it goes out | Comms lead | Test two versions with five clients each | Week 3 | |||
| "Families who never start a renewal are invisible in the metric." | Operations | Count families who never started, not just those who failed | Data lead | Add the never-started count to the monthly report | Week 4 | |||
| "I could not get time off work for the appointment." | Client | Offer a phone option for renewals | Program manager | Test phone renewals with one team | Week 4 |
Left of the rose line: what research participants said, with the role each one holds. Right of it: your team's plan. The 30, 60 and 90 day columns arrive blank on purpose. Your team fills them in.
Want this for your team?
The spreadsheet is free today: run it yourself with our open source tools and download your own. A shareable slide deck like this one is on its way for the free tools. Until then, our automated interviewer already delivers both to the teams testing it with us.